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Archive for November, 2013 -

Smart Wellesley. Making the Switch.

Town of Wellesley Switches to LED Holiday Lights
Sustainable Wellesley Suggests Residents and Businesses Follow Town’s Lead

The Town of Wellesley is leading the way to a more sustainable holiday season by switching Town holiday lights to LEDs (light-emitting diodes) and setting many of them to go off at 11 pm. Municipal Light Plant Director Dick Joyce says the Town will save money by changing to LED lights and by making sure most of the lights are off when residents aren’t awake to enjoy them.

This season, the Town will decorate the lawn at Town Hall, 30 trees, and 50 lampposts. All but the lamppost lights will go off at 11 pm, according to a decision by the Wellesley Board of Selectmen.

Sustainable Wellesley is encouraging Wellesley residents and businesses to follow the Town’s lead by using LED holiday lights to celebrate sustainably and sensibly. The technology behind LED lighting has improved dramatically in recent years and warm white LED holiday lights can be indistinguishable from incandescent lights.

Some important facts about LED holiday lights:
• LEDs use 65 to 90 percent less energy than incandescents.
• LEDs can last up to 10 times longer than incandescents.
• LEDs run cooler than incandescents and pose a lower fire risk.

Turning holiday lights off by 11 pm – or putting the lights on a timer to go off automatically – will save even more energy and money. Residents and businesses can take sustainability measures a step further by signing up to get their electricity from renewable power sources through the Wellesley Municipal Light Plant’s Power to Choose program. This low-cost option is available online at WellesleyRenewableEnergy.com, or by calling the Wellesley Municipal Light Plant, 781-235-7600, ext. 3366.

For more energy saving tips, visit SustainableWellesley.com.

“Four Dark Days in November”

Writer Diane Speare Triant offers a 50-year retrospective on “Four Dark Days in November” in the Winter issue of WellesleyWeston Magazine. Read the full article here.

North Hill Wins 6 National Mature Media Awards

Wellesley/Needham Retirement Community North Hill Recognized with Six National Mature Media Awards
 
Local retirement community North Hill has been recognized with six awards in a national competition honoring the best marketing and communications produced for older adults. North Hill received a Gold award in the National Mature Media Awards Brochures category, three Silver awards for digital strategy, website and direct mail, and two Bronze awards for web site design and special events marketing.

“It’s an honor to see our efforts to create dynamic communications for older adults recognized for excellence,” said Kevin Burke, Chief Executive Officer.

The winning entries included:
·        GOLD – True North Brochure. View online at http://bit.ly/12aZCQc.
·        SILVER – Social Media/Integrated Digital Approach, which includes a blog (http://blog.northhill.org), Facebook (https://www.facebook.com/northhill.org), and YouTube (http://www.youtube.com/northhillweb)
·        SILVER – Website (www.northhill.org)
·        SILVER – Direct Mail, for the True North Course Catalog. View the most recent edition at http://bit.ly/Iikv5L.
·        BRONZE – Web site design (www.northhill.org)
·        BRONZE – True North Courses & Events program, developed by North Hill and experiential marketing specialist Compass Eight. View current offerings at  http://www.northhill.org/north-hill-courses-and-events

Marketing agency Creating Results, LLC was involved in the design and production of all winning entries pieces.

The awards program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, is the largest program of its kind. The awards were created to annually recognize the best materials produced for those who are 50 and older, the nation’s fastest-growing population group. Gold, Silver, Bronze and Merit awards in 37 categories were chosen from nearly 1,000 entries.

ABOUT NORTH HILL: North Hill provides opportunities for vibrant living from its campus on the Wellesley/Needham line. Founded in 1984, a combination of location, the innovative Lifecare financial model and exceptional quality in healthcare and hospitality service have made North Hill one of the most sought-after retirement communities in Massachusetts. The North Hill vision is to be the leading provider of the most progressive, personalized healthcare and hospitality services to older adults in the Northeast. To learn more, visit www.NorthHill.org .